MTV (abbreviation for Music Television) is a cable television network which was originally devoted to music videos, especially popular rock music. MTV later became an outlet for a variety of different material aimed at adolescents and young adults.
The network was founded on August 1, 1981 as an operation of MTV Networks, with investments from such companies as Warner Communications and American Express. In 1985, it was acquired by Viacom Inc., becoming a wholly owned subsidiary. MTV's combination of music videos, youthful video jockeys, irreverent commentary, promotion of special rock concerts, and news and documentaries about bands and performers established the network's popularity with youthful viewers, and it became a leading promoter of new rock music and rock musicians. MTV is often considered a driving force in pop culture.
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